We connect the selection of beauty products with distribution, commercial partners and market development.
We connect the selection of beauty products with distribution, commercial partners and market development.
Work is organised around the client's objectives, the market and the requirements of the engagement. We define scope, responsibilities and commercial terms before proceeding, with local coordination and specialist support where appropriate.
Assess cosmetic and beauty products in relation to the intended customer and commercial channel. Product selection should consider the role of each item in the proposed offer and the expectations of the destination market.
Connect product sourcing with the information and conditions needed by distribution partners. The producer’s available range, presentation and supply arrangements help define a realistic commercial proposal.
Bring product descriptions, visual identity and commercial materials into a consistent offer. Communication should reflect the available product information and help partners understand the category and intended positioning.
Develop wholesale and distribution relationships around the selected product range. The commercial model should connect partner requirements with product availability, ordering conditions and the intended market coverage.
Coordinate the offer with local commercial and product requirements. Market entry decisions should consider price positioning, distribution capacity and the information needed by the receiving partner.
Connect the presentation of the range with longer-term market development. Feedback from commercial partners helps refine product selection, communication and the direction of the distribution relationship.
Review the need, market, location and available information.
Agree objectives, deliverables, responsibilities and terms of the engagement.
Connect teams, partners, decisions and operational requirements.
Review progress and next steps with the people responsible.
Talk to Acon EAS about a project, a product or a commercial partnership.